Honey Made Nabisco says Gay is Wholesome
Those poor One Million Moms…they boycott every company who does a gay friendly commercial! They are are going to have no cars to drive, no clothes to wear and nothing to eat! HA!
For nearly 90 years, Honey Maid has been a wholesome part of snack time, and today the brand launches its latest integrated marketing campaign that celebrates a continued commitment to making nutritious products for every wholesome family. With the new “This is Wholesome” campaign, Honey Maid recognizes that while the makeup and the day-to-day lives of families have evolved, the wholesome family connections remain the same.
It is no secret that the traditional American family has changed; today, in the U.S., there are nearly 20 million single parent households1, 11.6 million Hispanic family households2 and one in 12 married couples in the U.S. are interracial3. The new Honey Maid integrated marketing campaign highlights the ways in which the family dynamic has transformed over time, paralleling it with Honey Maid. Just like the Honey Maid products have evolved, Honey Maid believes that no matter how things change, what makes us wholesome endures.
Among the real-life stories featured in the campaign include Joey, a punk-rock musician and his wife Terry, who bond while cooking with their daughter, Moxie; when mom is done tutoring and dad gets home from touring the world with his band, all three enjoy one of their favorite family treats, graham crackers with a thin layer of icing. Another family is that of Jason and Tim, who are raising their two sons in a same-sex household and love playing board games and enjoying a night relaxing together on their family heirloom swing. A third, RJ, is a single father who is featured with his son Travie, who make every Friday “Sweet Friday” with a movie and ‘Cracker Stackers.’
Each family in the campaign embodies an evolving family dynamic and demonstrates those special family connections that align well with the Honey Maid brand attributes.
TAKE THAT One Million Moms!