Bezar connects people who design special things

with people who desire special things.

After a year of soul-searching, Fab cofounder and former creative director Bradford Shellhammer is back in the flash sales game with his forthcoming startup Bezar, an online short-term sales hub for designers who are hand picked by Shellhamm.

Sound familiar? Shellhammer admits that the site, when it launches this spring, will work a lot like the original Fab.

Although he’s not calling Bezar a flash sales site, but rather a collection of pop-up shops, “because it’s a little different from flash,” Shellhammer said. “This is not excess inventory.

What sets Bezar apart from Fab, Shellhammer says, is partnerships with more established brands, which will use the platform to sell designer collaborations and new collections.

The initiative has also collected an interesting crew of advisers and angel investors, including Whoopi Goldberg and the design guru Yves Behar. Shellhammer will act as CEO, a more operations-oriented role than he had at Fab; his founding team includes former private equity investor Justin Chen as CFO and former Fab employees Matt Baer (also of Quirky) and PieterJan Mattan as COO and creative director, respectively.

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