LIVE PROUD 2017 AT&T and GLAAD

Happy Pride! As we celebrate LGBT Pride Month and Pride season, we at AT&T have launched our fifth-annual Live Proud campaign that celebrates self-expression and being bold (announcement release).

 

This year, from June 1 to July 31, friends, allies and members of the LGBT community are invited to participate in exciting sweepstakes and share affirming messages of freedom, confidence and unity to declare definitively that We Are Bold.

 

Participants can join the campaign in the following ways:

  • Fans can post what We Are Bold means to them on their social channels, using either #ATTLiveProud or #WeAreBold on Instagram, Facebook or Twitter, and AT&T will make a $1 donation to GLAAD, the world’s largest LGBTQ media advocacy organization, for each post up to $50,000, the fundraising goal.
  • When consumers click on a “Support GLAAD and Shop AT&T” offer at att.com/liveproud, AT&T will donate $5 to GLAAD toward the fundraising goal.
  • Fans can also take part in the AT&T Live Proud Sweepstakes for a chance to win a trip to New York City for themselves and a guest to attend a live taping of Bravo’s “Watch What Happens L!ve with Andy Cohen.” To enter the sweepstakes, visit att.com/liveproud.
  • Select national Pride festivals will also feature Live Proud activation experiences where guests can participate in the campaign by having their #WeAreBold portrait captured and learn about AT&T’s long-standing commitment to the community. Visit att.com/liveproud to learn which Pride events you can find AT&T at this summer.

There’s also a “We Are Bold” video that features these employees (check it out here). Fans can follow the images throughout the campaign with the hashtags #ATTLiveProud and #WeAreBold.

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