KMART and JOE BOXER Jingle Balls ad
cross-promotion with Joe Boxer via Draftfcb in Chicago—swaying their
sacks to chime out their own impressive version of the holiday standard.
That’s some musical junk right there. It caps an offbeat year for
agency and client, stretching from “Ship My Pants” through last week’s evil-filled “Boardroom” spot. Sometimes it’s just better to be on the naughty list.