Tony Bennett and Lady Gaga celebrated the launch of their new album, CHEEK TO CHEEK, released today, with a live performance in the city of Brussels last night.  Held outdoors at the Grande Place plaza, thousands of fans had the opportunity to hear them sing selected songs from their critically-acclaimed collaborative jazz album.

Today’s release marks the continuance of an extensive campaign to support CHEEK TO CHEEK that began with the album’s announcement in July that has included special events, surprise concert appearances in Montreal and Tel Aviv and unique marketing tie-ins with ESPN and the US Tennis Open, the Home Shopping Network and H&M retail stores. Media coverage has kicked off with covers of Parade, Harpers Bazaar and DownBeat (marking Lady Gaga’s first appearance on the famed jazz magazine’s cover and Bennett’s sixth cover).

Photographer Steven Klein created the visual campaign for the record and studio videos of several tracks were released featuring footage from the studio recording sessions and other personal moments.  A live concert event on PBS Great Performances, sponsored by LG Electronics and filmed in 4K technology, premieres on October 24^th.  Amazon Instant Video customers will be able to stream the performance in the highest resolution at no added cost when it becomes available later this year.

Tony Bennett and Lady Gaga’s live Brussels performance was filmed and will be presented as a special engagement theatrical release in Barco Escape theaters in early 2015, but a sneak preview is set to air this Friday, September 26 on Good Morning America when the morning show broadcasts a song from the event. Additionally set for Friday is an announcement of plans for a US concert appearance.

Barco, the worldwide market share leader in digital cinema projection, will release this first theatrical live music event in Barco Escape, the company’s new multi-screen, 270-degree panoramic movie format. Corrino Media Group are the producers / partners on the project. They are multi-faceted in creative content and are global experts in cinematic quality live event production.

On Tony Bennett & Lady Gaga: Cheek to Cheek:

“An unlikely pairing results in beautiful music….Gaga surprises with lovely, pure, stripped down vocals.  She is a revelation.”   PEOPLE

“Gaga has real chemistry with Bennett…..”   ROLLING STONE

“An epic musical mash-up….”   USA TODAY

“Bennett brings out another side of Gaga’s artistry…A sassy Gaga enthusiastically belts out her lines, while Bennett is as always elegant and precise in his phrasing.” ASSOCIATED PRESS

“Bennett believes that most songs deserve a big finish, and still can deliver the goods.” THE DAILY BEAST

“’Cheek to Cheek’ serves up the real thing, start to finish….Lady Gaga and Bennett have created a jazz album that will reach far wider than most and, more important, has something valuable to say.” CHICAGO TRIBUNE

GET IT NOW! Cheek to Cheek (Deluxe)