Apple Gay Pride Watch

Apple launched a special Pride Edition Apple Watch band Thursday, with a part of its sales to go to LGBT support groups. The nylon band will come in two sizes — 38mm and 42mm, and cost $49 each.

“Apple is proud to support LGBTQ advocacy organizations working to bring about positive change, including GLSEN, PFLAG and The Trevor Project in the U.S. and ILGA internationally. A portion of the proceeds from Pride Edition band sales will benefit their important efforts,” the company said on its product page.

The company’s endeavor coincides with the back end of Pride Month, which is generally considered to be in June, to honor the 1969 Stonewall Riots. The company says its latest band is made up of 500 threads woven together to form a rainbow pattern to denote the official symbol of the LGBT movement.  Read  more here.

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