In a very smart  business move, Polaroid signed the current hottest pop star in the world…Lady Gaga.  They assume since she is hot, she knows what the kids will buy, and the kids will buy probably anything she endorses. Polaroid  brought her on as creative director of new digital imaging products.

PLR IP Holdings, LLC, owners of the Polaroid™ brand,  announced a multi-year strategic partnership with Lady Gaga, who will serve as creative director for a specialty line of Polaroid Imaging products. The partnership brings together one of the world’s most iconic brands with today’s fastest rising musical artist and cultural trend setter, known for her string of smash global hits including Paparazzi, Bad Romance and Poker Face, her fashion forward design aesthetic and her exceptionally close connection with her fans.

“I am so proud to announce my new partnership with Polaroid as the creative director and inventor of specialty projects,” said Lady Gaga. “The Haus of Gaga has been developing prototypes in the vein of fashion/technology/photography innovation–blending the iconic history of Polaroid and instant film with the digital era–and we are excited to collaborate on these ventures with the Polaroid brand. Lifestyle, music, art, fashion: I am so excited to extend myself behind the scenes as a designer, and to as my father puts it–finally, have a real job.”

New products by Polaroid and Lady Gaga are to hit retail shelves starting in late 2010.

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