RACISM IS HATE

HATE IS A LEARNED BEHAVIOR

The Girl With Pinhead Parents is an important and timely animation project with an anti-racism message. The public service announcement (PSA), was just released this week, is voiced by musicians Nelly Furtado , Jully Black, Skye Sweetnam, Hedley’s Jacob Hoggard, and LIGHTS; basketball player Chris Bosh; and radio host Jian Ghomeshi.

 The theme song is Matisyahu’s “One Day.”  “One day this all will change,” he sings. “Treat people the same / Stop with the violence / Down with the hate.”

Based on the 2005 limited-edition DIY picture book of the same name, the characters include the Pinhead race, the Hockey-stick Hands race, the Flower-eared race, the Licorice Legs race, the Lollipop Hair race, the See-Through Tummy race, the Fluorescent Glow race, the Push Pin race and Safety Pin race, and point up how absurd it is to judge people based on appearances.

The animated PSA, written and created by Toronto  music journalist Karen Bliss with animation produced by Halifax’s Copernicus Studios, is a viral marketing campaign aimed at reaching children and adults. Racism is a learned behaviour and a topic few will touch. One timid book publisher told Karen her approach is “a harsh treatment of a sensitive subject,” but it has to be.

The goal of The Girl with Pinhead Parents is to spread the anti-racism message globally via the Internet, and ultimately partner with a like-minded broadcaster or movie production house to turn it into a series or film, so that children can learn from an early age to accept people’s differences and embrace this wonderful world of cultures and races.

WATCH THE PINHEAD VIDEO

For more information on the Pinhead project, contact:   info (at)  thegirlwithpinheadparents.com

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