Kenneth Cole Honored by Gray Line and Announces New Aids Awareness Plans

York is a wonderfully energized and creative city. I continue to be
inspired by its eclectic, diverse and accepting spirit.

I am honored
that Gray Line New York has
made me a part of their Ride of Fame campaign, and I hope to continue
contributing to what this great city stands for and stands in.

Kenneth Cole

Kenneth Cole was honored by Gray Line New York yesterday in New York City, as the tour company’s November 2011 Ride of Fame dedicatee.

Mr. Cole is the first fashion designer to be inducted in the campaign and is the only Ride of Fame inductee to design his own bus wrap.

The celebration was timed to coincide with Cole’s partnership with MTV Come Together AIDS Awareness Campaign where on December 1, 2011 (World AIDS Day) he will announce new call to action items and his newly designed AIDS awareness ribbon.

After his Ride of Fame ribbon cutting, Mr. Cole held the broken piece of red ribbon next to his chest, emulating an AIDS Awareness red ribbon.


Earlier this month, Cole partnered with the MTV Staying Alive Foundation and amfAR on the reinterpretation of the iconic AIDS ribbon. Designed to commemorate the discovery of the virus 30 years ago, and to ignite a new wave of awareness about the pandemic with the next generation, the new AIDS ribbon, features a double loop, and symbolizes the coming together of individuals and the re-doubling of efforts in the fight against HIV and AIDS. In addition as part of this campaign as noted above, Cole will be announcing a call to action including the new AIDS ribbon on World AIDS Day, December 1.