Betty White for Lifeline with Mike Ruiz

The Lifeline Program
today released behind-the-scenes video footage on YouTube
of the company’s recent photo shoot with entertainment icon Betty

Photos as captured by the eye of celebrity photographer Mike Ruiz
will soon be seen in Lifeline print and electronic advertising as well
as online promotions. White posed with one of her favorite four-legged
friends, a golden retriever named Cooper along with a number of fun and
interesting props including a putting green, a floating bubble chair and
a faux lawn mower.

will feature the images in upcoming educational campaigns about the
company’s life insurance settlements, which enable seniors and baby
boomers to sell unneeded or unwanted insurance policies for immediate
cash. With increasing frequency, life insurance settlements are being
used as a means to help fund retirement.

White continues to be a powerful advocate for our brand as we help
seniors supplement their retirement income and live the remainder of
their lives financially care-free,” said Wm. Scott Page, president and
CEO of Lifeline.

work with Betty White has garnered substantial attention for the
company and life settlements. The “I’m Still Hot” music video was released last fall and quickly went viral, eventually securing more than 1.2 million views on YouTube. The video has since been awarded a Silver Telly and a Communicator Award for Excellence.

to Lifeline Senior Vice President Stephen Terrell, White has helped
re-brand life settlements as a mainstream financial option for seniors,
and her impact will be felt for years to come.

call her the ‘Ever-Betty Bunny,’” said Terrell. “She just keeps going
and going – and all to help seniors live a more financially secure

in 1989, The Lifeline Program offers life settlements as a new
financial planning option to baby boomers and retirees. The company
partners with insurance agents, broker dealers and financial planners to
establish life settlement business lines. For more information on life
settlements, contact Stephen Terrell of The Lifeline Program at 770-724-7300. Additional research as well as informative videos featuring company spokesperson Betty White is available at

Bettys Video Link