Coca Cola Gays Gay in Latin America
Of course, this is not airing in the US – But Coca Cola is making a big gay bold statement in Latin America.
A new short film and advertisement called “The Text”, written and directed by Dustin Lance Black for Coca-Cola, centers on bullying and two gay teens in love.
Black was recruited by Coca-Cola to direct three shorts for the company to air in Latin America that challenge young people to choose compassion over bullying. As Black told AdWeek, one of the campaigns was specifically “aimed at the LGBT community.” The intent Black says was to show “a crossroads moment where you’ve got to make a decision: Are you going to go the way of kindness, or are you going to go for the easy joke when someone’s having a tough time?” The moral being that, “If you do something with acceptance and kindness, you can create a true friendship.” WATCH HERE
