AT&T Launches Live Proud Holidays Sweepstakes to Support True Colors Fund’s Effort to End LGBT Youth Homelessness

AT&T^* is supporting the work to end LGBT youth homelessness with True Colors Fund this holiday season. AT&T invites the LGBT community and allies to take part in our Live Proud^SM Holiday Campaign Nov. 1 through Dec. 31.

You can participate in this campaign to raise awareness of the LGBT youth homelessness crisis in two different ways: by participating in the AT&T Live Proud Holiday Sweeps and by sharing the campaign video.

AT&T is encouraging the LGBT community and allies to participate in this campaign by doing the following:

• From Nov. 1-26, participants can join our Live Proud Holiday Sweeps by tagging 3 friends on our AT&T Instagram post with #ProudHolidaySweeps for a chance to win a trip to NYC to attend the 7^th Annual True Colors Fund Home for the Holidays benefit concert presented by AT&T on Dec. 9.  The winner and 3 friends will also get to meet concert host, legendary singer and longtime LGBT advocate Cyndi Lauper.
• Share the campaign video featuring Cyndi Lauper and True Colors Fund “True Fellows.” Our goal is to reach 100,000 views.

AT&T is also contributing $100,000 to True Colors Fund’s events and programs in 2017 to help expand the work to end LGBT homelessness.

November is National Homeless Youth Awareness Month.  Today 40% of America’s 1.6 million homeless youth are LGBT. The campaign video reveals important facts about LGBT youth and homelessness, and presents the work that the organization and its youth leaders are engaged in to help bring an end to this problem. Our goal is to reach 100,000 views.

Will you help us spread awareness about LGBT youth homelessness by sharing this important campaign?